• cropped-Blog-banner1-1920x800.jpg


  • cropped-Blog-banner2-1920x800.jpg


  • cropped-Blog-banner3-1920x800-2.jpg


  • cropped-Blog-header6-1920x800.jpg


webinar tips for newbies

Webinar 101 for Newbies

Would you like to learn from my mistakes and successes during my most recent webinar? Yesterday, I gave a live webinar for the first time in probably 8 years. I decided it was time to jump back into the game. If you are thinking about hosting a webinar some time in the near future, here are some tips and tricks from a webinar rookie.

5-Steps to Profitable Business

First of all, do your research. There are many webinar software platforms out there now, even though GoToWebinar has yet to be dethroned as the king of them all. Each one has its own unique set of features, and its own problems too.

Here’s what I discovered during my research: Continue reading How a Rookie Can Run an Effective Webinar

Read more

5-Steps to Profitable Business

The Busy, Homeschool Mom’s 5-Step Plan to Running a Highly Profitable and Satisfying Business

Next week, I’ll be offering a free webinar outlining my 5-step plan for running a profitable and satisfying business. I’ll show you how I went from a “hobby” business to a serious mid-six-figure income business and when exactly I hit that inflection point. It might surprise you.

5-Steps to a Profitable Business

Recently, I heard someone say…

“If your business feels like a hobby, you are doing something right. But if you are treating it like a hobby, you are doing something wrong.” – Some guy who stayed at the same bed and breakfast we did last weekend. 🙂

So, if you are ready to stop treating your business like a hobby and to start earning some significant income to help support your family and meet your financial goals, then you will want to tune into this free webinar.

You can sign up here:


Pick the date and time that works best for your schedule and I’ll see you there. I’m looking forward to it! Until then…

Read more

10 day list building challenge

Because email list building still reigns supreme!

In 10 days, the 10-Day List Building Challenge* kicks off and it is looking like it is going to be a great event! You may be wondering who this challenge is for. Let me tell you.

10-Day List Building Challenge

The 10-Day List Building Challenge* is for you if…

  • You are a business owner
  • You are thinking about starting a business
  • You are a writer and/or published author
  • You are a public speaker
  • You are a social media celebrity
  • You are hoping to become a social media celebrity
  • You run a nonprofit organization

Let’s put it this way, if you are the leader of any growing organization or business, you should be growing your tribe. Many people are saying that email is dead, but I beg to differ and here’s why: Continue reading 5 Reasons to Grow Your Email List

Read more

10-Day List Building Challenge

The 10-Day List Building Challenge is here!

I am excited! In this modern era of business online, there is one foundational principle that so many business owners miss… grow your email list. Social media platforms come and go, and with them so do your fans, but the names and email addresses on your own in-house list are yours to keep.

10 Day List Building Challenge

Some say email marketing is dead, and yet, to the contrary, it still works surprisingly well, better than Facebook, Instagram, and Twitter combined. That’s why everywhere you look, you still see email sign-up forms on websites all across the Internet. Because if you are going to embrace this key principle of email marketing, you are going to have to make list-building a priority. Continue reading Are You Ready to Grow Your Email List?

Read more


I’ve been thinking that it would be really fun and helpful to run a 7-10 day challenge on one of these two topics:

  • 7 Days to Your Next Product Idea
  • 10 Days to a Solid List Building Strategy

However, I need your input to help me choose what would be most useful at this time. Write “product” or “list” in the comments section below. Or cast your vote in the Facebook group. I’ll announce the challenge topic next week and begin sign-ups.

Ready for a challenge?

Let me know which would be more useful for you. Thank you!

Read more

webinar tips for newbies

Playing Facebook’s Ever-Changing Game

Last week, I started a new group on Facebook for all of us homeschooling mompreneurs. This group is meant to be a place where we can support and encourage one another. It’s a place to get advice, share our struggles and our triumphs, and help out a fellow mompreneur when possible.

The group has started out with a bang with nearly 200 members already, sharing their struggles and offering encouragement to others. I’m excited to see this group come together.

Today at 12 Noon PST, I will be doing a Facebook Live session within the group. It’s a great way to connect with people. There will be no marketing involved in this session whatsoever. I’ll just be using Facebook’s new LIVE feature as a way to introduce myself and encourage my fellow moms who are juggling home businesses with homeschooling. Super fun!

Going Live on Facebook

But, I wanted to take a moment to share with you how exciting Facebook Live can be for your business from a marketing standpoint. Facebook’s ever-changing algorithm favors posts from friends and family in the newsfeed. Contrary to how many business owners feel, I am glad for this. It’s appropriate. But that doesn’t mean that Facebook is dead for business. Oh no, quite the contrary!

Facebook is also giving preferential treatment to video and even more specifically, LIVE video. So, what does that mean for us, as smart-working business owners? It means that we should learn to get comfortable with Facebook Live and then incorporate it into our Facebook Pages.

Not only will your video shoot to the top of the newsfeed when you are live, but it will remain there for quite a while even after you have logged off. In face, even if no one shows up for your live session, your recorded Facebook Live post will get lots of traction in the newsfeed and you should see it get many views, likes, and comments.

So, be sure to check back later and respond to the comments that people leave for you AFTER your live video is over.

If you see this post in time to join me LIVE, I hope that you will. If not, consider live video on your business page sometime in the near future. I think you will be glad that you did!

Here is the link to the Homeschool Mompreneurs Facebook group:


See you there!

Read more


Do you struggle to craft an irresistible offer?

Do you have something to sell, but don’t know how to sell it without feeling pushy or slick? Don’t you wish you could just build it and they will come?

Well, in the real world, we build it and then we have to go out and tell people we have built it and why.


(Side-note: This is Guédelon Castle, an ongoing construction project located in Treigny, France. The object of the project is to build a castle using only the techniques and materials used in the Middle Ages. Because they are building it, the creators of this living archeology exhibit are encouraging people to come… come to see, come to volunteer, come to experience the Middle Ages in modern times. Pretty cool!)

Crafting an offer is both a learned skill and an art form. The art of the offer does not exactly come naturally for me, so I have become a student of others who are great copy writers who know how to craft an enticing offer.

In this blog post, I would like to address this topic from two different angles – the art and the science of crafting an irresistible offer. First, some of the artsy, overall things to consider when writing your offer, which includes your headline and your body copy. And, by the way, headlines and body copy can be delivered via email, a sales page or a sales video. So, without further ado, here are… Continue reading The 4 Parts of an Irresistible Offer

Read more


Is there such a thing as perfect pricing?

If you are an entrepreneur like me, then likely you have wrestled over pricing. How can I price my product or service so that it is received well, valued, and provides a profit?

What happens if I price my product too low?

What if I price it too high?

How can I, like Goldilocks, find that perfect sweet spot that is “just right?”

pricing bread as commodity or luxury?

That’s what we’re talking about today as we discuss all things about pricing: perceptions, possibilities and profitability. Continue reading The Pricing Perception

Read more


Why should we study history? To inspire!

The age-old question that has some fairly standard answers, such as…

  1. So that we don’t repeat it.
  2. To understand the present and shape the future.
  3. Because it is our collective memory.

But I say that we should study history so that we may be inspired to greatness and leadership, willing to serve as vessels for positive change in a beautiful, if somewhat chaotic, world.

While studying history can certainly dishearten us, it can also inspire us. In children, history tends to inspire. It becomes the inspiration for their play as they imagine themselves as the heroes in a desperate and critical moment in time. Continue reading Studying History Will Inspire THIS…

Read more


This is what happens when you unplug…

Every now and then, it’s essential to unplug, reconnect with your family and friends, commune with nature, spend quiet time with the God of the universe, and just breathe…

Over the past couple of months, my family has gone through some ups and downs.

My mother-in-law, who has severe dementia, fell and broke her hip. She was whisked away to the emergency room and never came home. Post surgery, she was moved into an assisted care facility, where she will likely live out the remainder of her days. My father-in-law is broken-hearted. Since he doesn’t like living alone, he will be moving in with us next week. Continue reading Is It Time to Unplug?

Read more