Because email list building still reigns supreme!
In 10 days, the 10-Day List Building Challenge* kicks off and it is looking like it is going to be a great event! You may be wondering who this challenge is for. Let me tell you.
The 10-Day List Building Challenge* is for you if…
- You are a business owner
- You are thinking about starting a business
- You are a writer and/or published author
- You are a public speaker
- You are a social media celebrity
- You are hoping to become a social media celebrity
- You run a nonprofit organization
Let’s put it this way, if you are the leader of any growing organization or business, you should be growing your tribe. Many people are saying that email is dead, but I beg to differ and here’s why:
- When people sit down with their computer, they spend 50% of that time in their inbox.
- 42% of all email in a person’s inbox is considered important or essential.
- People use email for more than sending messages; the email box has become a file cabinet for storing documents, files, and important correspondence.
- There are over 3.9 billion email accounts around the world.
- People are more likely to click a link in an email than a social media account – over 10 times more likely. (One primary reason is people read far fewer emails than social media posts, so those emails in their inbox get greater attention.)
There is a cycle of interest that happens when someone signs up for your email list. The day she signs up, she is very interesting in your content and probably consumes it right away. She will stay subscribed to your list as long as the content coming through to her is relevant and interesting. As soon as either one of those things change, she will remove her email from your list. This is the typical cycle. However, that cycle can last anywhere from a couple days to several years, even a decade or more.
It’s important to understand that people leave your tribe because we all grow and change and move through different phases or seasons in our lives. That is normal and perfectly fine. My list is made up of homeschool moms and dads. When their kids graduate from school, I will often get a nice note from a grateful parent, thanking me for the products, materials, and information that I have supplied along the way that has made their journey more enjoyable and enriching. These are amazing emails to receive and I cherish each one of them.
But these emails also make me sad. It means that one of my devoted readers will no longer be reading my newsletters, interacting with me on social media, or buying the next product that I write or create.
If we do nothing to grow an existing email list, it will decrease in size over time. It will shrink because the content no longer applies to some of our readers (like the homeschooling parent scenario above). Or because the content no longer interests the reader (suppose your reader was once interested in cake decorating, but now she’s not). Or because she has changed her email address. It happens… a lot!
So, make email list building a number 1 priority for your business, organization, or public figure / celebrity platform. As longstanding subscribers move on, breath new life into your tribe with new and excited members who are thrilled to hear from you.
Fear not the unsubscribes (they will happen); instead, fear the no subscribes that are the result of not taking list-building seriously. So, if you are ready to take your list-building seriously and grow your tribe of eager and excited followers, or you are ready to skyrocket your list building endeavors to the next level, sign up for the 10-Day List-Building Challenge* now so that you are ready for the kickoff day on September 18th.
See you then!
* P.S. Just a quick recap… the 10-Day List-Building Challenge involves signing up for my email newsletter, so that you can receive super helpful and relevant information from me starting 9/18/16 that you can implement immediately to grow your following into a larger and more responsive tribe. The challenge will require 15-20 minutes of your time each day, or you can work through the entire thing in about 2 1/2 hours tops. Would you like to join me?