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If you're like most of my readers, you're committed to your family and creating the best home life possible. But the truth is, if you've given up one income to homeschool your kids, you may be struggling to make ends meet. That's why I wrote this special report, The 9 Best Business Ideas for Homeschool Moms, in which I help you design the best business to complement your family's goals. There's only one way to get it—by subscribing to my weekly blog updates here:
 
 

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10-Day List Building Challenge

The 10-Day List Building Challenge is here!

I am excited! In this modern era of business online, there is one foundational principle that so many business owners miss… grow your email list. Social media platforms come and go, and with them so do your fans, but the names and email addresses on your own in-house list are yours to keep.

10 Day List Building Challenge

Some say email marketing is dead, and yet, to the contrary, it still works surprisingly well, better than Facebook, Instagram, and Twitter combined. That’s why everywhere you look, you still see email sign-up forms on websites all across the Internet. Because if you are going to embrace this key principle of email marketing, you are going to have to make list-building a priority. Continue reading Are You Ready to Grow Your Email List?

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Do you struggle to craft an irresistible offer?

Do you have something to sell, but don’t know how to sell it without feeling pushy or slick? Don’t you wish you could just build it and they will come?

Well, in the real world, we build it and then we have to go out and tell people we have built it and why.

guedelon-castle2

(Side-note: This is Guédelon Castle, an ongoing construction project located in Treigny, France. The object of the project is to build a castle using only the techniques and materials used in the Middle Ages. Because they are building it, the creators of this living archeology exhibit are encouraging people to come… come to see, come to volunteer, come to experience the Middle Ages in modern times. Pretty cool!)

Crafting an offer is both a learned skill and an art form. The art of the offer does not exactly come naturally for me, so I have become a student of others who are great copy writers who know how to craft an enticing offer.

In this blog post, I would like to address this topic from two different angles – the art and the science of crafting an irresistible offer. First, some of the artsy, overall things to consider when writing your offer, which includes your headline and your body copy. And, by the way, headlines and body copy can be delivered via email, a sales page or a sales video. So, without further ado, here are… Continue reading The 4 Parts of an Irresistible Offer

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Is there such a thing as perfect pricing?

If you are an entrepreneur like me, then likely you have wrestled over pricing. How can I price my product or service so that it is received well, valued, and provides a profit?

What happens if I price my product too low?

What if I price it too high?

How can I, like Goldilocks, find that perfect sweet spot that is “just right?”

pricing bread as commodity or luxury?

That’s what we’re talking about today as we discuss all things about pricing: perceptions, possibilities and profitability. Continue reading The Pricing Perception

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