Then this list of favorites is for you! These days it can be hard to navigate all the marketing and business applications on the market. I've created this resource guide to help you, the busy mompreneur, cut through all that clutter. So you get more done and save more time! I've spent hours researching, reviewing, and testing these tools and they are some of the best I've found worth their price tag and then some. --- Terri Johnson
My Favorite Resources
Since I created this very page with Leadpages, I will mention it first. Leadpages lets you create beautiful, high-converting landing pages quickly and easily. Their drag-and-drop page builder requires no technical skills! And with access to over 80 tested page templates, designing a winning page is a snap. Annual and monthly plans available.
Leadboxes® come with Leadpages, but they deserve their own mention. Leadboxes are pop-up forms you can link to any image, line of text or button on your website. When your visitor clicks the link, a single form appears. Use Leadboxes® to offer freebies, fill your webinars, and grow your list. Plus, they won't annoy your readers.
Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more. Even those of us who are design-challenged look like pros when we use the templates provided by Canva, the amazingly simple graphic design software. Free plan available.
Adobe is the company behind Photoshop, Illustrator, InDesign, and so many more incredible software programs. I have been using these programs for years to create high-quality books, covers, and graphics, but I didn't always recommend them because of the high price tag and learning curve. But now that the apps live in the Creative Cloud, they are accessible to everyone through a small(ish) monthly fee.
Scrivener is an app for writers. Scrivener keeps me organized as I do not always write from chapter one to the end of the book. I like to hop around a little. In Scrivener, I can jot down notes as I go (as you can see in the screenshot). Plus, I can drop in links, graphics, and other resources to refer to later.
Evernote is like a virtual brain. I can drop notes, checklists, blog ideas, articles, emails, webpages, goal, you name it, into Evernote to organize, search, and read later. I no longer have to remember everything or have sticky notes all over my desk. Remember, your brain is an unreliable storage device; record what must be remembered elsewhere. Free plan available.
After using a free dropbox account for years, I upgraded to the paid version. I now have a terabyte of space in the cloud, which means that I can move just about everything from my computer into Dropbox for storage and accessite whenever I have an internet connection. Free plan available.
I love the self-hosted version of Wordpress. So much so, that I have converted all of our websites over to this platform. With so many themes and plugins to choose from, you can have ultimate control over how your website looks but with the ease of a blog dashboard. Free.
I use Screenflow (for Mac) to record and edit my videos that I create for product launches, course material, or any other event that requires video. In fact, video is becoming so necessary these days that I am using this software more and more, it seems, as the months go by. If you have a PC, check out Camtasia.
If you have a team, either virtual or onsite, then I don't need to tell you how critical communication is for the health of your team. With Slack, my team can all stay on the same page. Slack has the ability to create group channels for group discussion, or send messages as a direct PM. Plus, all messages are archived and searchable. Free plan available.