My Review of Leadpages, the Landing Page Provider
If you are a student of mine, or a reader of this blog, or a member of any one of my Facebook groups, then you probably know that I am a big fan of Leadpages. But I don’t think I’ve ever created as many landing pages using Leadpages as I have in these last few months, so I feel that it’s time I do a proper review.
Since October, I have created landing pages for the country unit studies I’ve been giving away, as well as some of the promotions and launches I have been working on. I will show examples throughout this blog post.
After all this time, work, and effort, I still cast my vote for Leadpages as my landing page provider. But I want to give you some very down-to-earth pros and cons to consider if you are looking for a landing page provider to drastically reduce the time you spend creating web pages as well as greatly improve their final appearance.
Let’s start with the Cons!
The Cons of Leadpages
The Standard templates are rigid. If the layout isn’t nearly perfect for your application, you might feel frustrated. You can’t just add a button, or a photo, or anything else to an area of the page that isn’t designed for that element. You have to stick to the template as it is and work within its boundaries.
That said, Leadpages now has Drag and Drop templates that are fluid, rearrangeable, and customizable. Now, you can create any page you can image. However, some aspects of the Drag and Drop templates are so “intuitive” that I can’t figure out what to do. Take columns for example. The way to resize them is to simply drag the column edge to the width you want. I kept looking for a place to enter a percentage or a pixel size. Such a text field doesn’t exist because it doesn’t have to. The pages are responsive and you can customize how your pages will look at various sizes.
Integration with your email service provider feels like it is buried too deep. You have to select your “opt-in” button, click the link icon, and then select the list you want to add your new subscribers to. I am 3 clicks away from connecting my Leadpage with Infusionsoft, my email service provider. It would be nice if that integration was part of the main design interface.
Let’s move over to the Pros!
The Pros of Leadpages
If Leadpages’s standard templates were rigid, their Drag and Drop templates are an answer to prayer. You are limited only by your imagination. And you do not need design skills or techy skills, Leadpages does all the power lifting for you. There are currently 88 Drag and Drop templates available as of this writing, and more are being added all the time.
Here are two small segments from a page I am working on currently. You can see the Drag and Drop options on the left-hand side of the screen:
Leadpages are pretty, as you can see above. I don’t need to be a designer to create lovely landing pages. And when your pages look nice, visitors stay longer. And when visitors stay longer, they are more likely to convert. Most of my landing pages now convert around 60%, which is really high by industry standards. Before Leadpages, my landing pages converted around 30%. Double is good!
Leadpages integrates into every email service provider that I am aware of. And if it doesn’t, there’s Center, the marketing dashboard also developed by Leadpages.I can quickly and easily connect a Leadpage to any other platform I want to use, plus I can view my reports from one central location.
Not only are there hundreds of templates to choose from, but I can also clone a page from another page I have already created. This one little feature saves me hours of time. Check out these pages below, all cloned from the original page I created, which is listed at the top.
Leadpages also has Leadboxes (which I love), Leaddigits (collect leads via text), Drip (campaign builder), and Center (marketing dashboard). I will review each of these individually some other time.
Leadpages is not the only landing page provider in town. In case you want to look around, there are many cropping up all the time, boasting about this feature or that feature. I’ve never used another landing page provider to compare, but that’s because I’m so very happy with Leadpages that I’ve haven’t wanted to try anything else.
Oh, and that reminds me. I have one more BIG PRO that I would like to mention about Leadpages. Their customer service is outstanding. Remember how I mentioned that I couldn’t figure out how to change the width of my columns? Instead of a long wait time on the phone, I opened the chat box at the bottom of the page and spoke with a live person who showed me what to do in about 5 minutes. No waiting. No forms to fill out. And no screenshots to take. She just looked at what I was working and showed me what to do. Simple. The way customer service ought to be.
So, yes, I am still a fan of Leadpages. You should go check them out. Here’s the link to Leadpage’s Ultimate Landing Page Guide: